Track Capital Inc.

TheFutureof SportsManagement.

Quantitative edge. Qualitative soul.
The digital ecosystem built for elite athletes.

Janieve Russell
Kishane Thompson
Rohan Watson
Sada Williams
Shericka Jackson
Tina Clayton
Coach Stephen Francis

Janieve Russell

The Platform

Built for Every Stakeholder.

For Athletes

Your Career. Quantified.

Transparent, data-driven tools to understand your commercial value, track your performance trajectory, and manage every stage of your career in one place.

For the Firm

Scale Without Limits.

A platform that systematises the high-touch management of elite clients — removing the bottleneck of human agent bandwidth while amplifying the value only human expertise can deliver.

For Brand Partners

The Right Athlete. Guaranteed.

Access a curated roster of commercially vetted athletes. Data-backed matching replaces guesswork. Every partnership is built on measurable ROI, not relationships.

For Coaches

Your Roster. Your Data.

Manage your full athlete roster, track individual CRL scores, and create assessments in seconds. Every data point you need to coach at the highest level, in one place.

The CRL System

From Raw Performance
to Commercial Asset.

The Commercial Readiness Level (CRL) is Track Capital's proprietary scoring system. It translates an athlete's performance data into a single, actionable commercial readiness score across four measurable pillars.

When an athlete crosses the threshold, the platform automatically flags the opportunity — connecting performance excellence to commercial partnership.

PerformanceBrand MaturityMedia ProficiencySocial Presence
↑ Threshold
EmergingCommercially Ready
Performance Score
Rankings & results
Brand Maturity
Identity & presence
Media Proficiency
Training modules
Social Reach
Engagement KPIs
The Platform

What Lives Inside.

01

Athlete Portal

Your performance. Your goals. Your CRL score. One command centre.

Secure · Personalised · Real-time
02

Pacer AI

An AI trained on elite track and field — your always-available Level 1 agent.

Data-Informed · Human-Escalated
03

Coach Dashboard

Manage your full roster. Track athlete CRL. Create assessments in seconds.

Permission-Gated · Coach-First
Membership

Choose Your Edge.

Every level of the Track Capital platform delivers real value. Start free. Upgrade when you're ready.

Free Forever

Freemium

Free

The starting point. Access Pacer AI and our public content library at no cost.

  • Basic Pacer AI interactions
  • Public content library
  • Platform news and insights
  • Community access
Join Free
Most Popular

Pro Tier

Contact Us

The full performance toolkit. Every advanced feature unlocked for the serious athlete.

  • Advanced Pacer AI tools
  • Video-based form analysis
  • Personalised training insights
  • Expert webinar library
  • Detailed performance analytics
  • How-To masterclass access
Contact Us
Application Only

Elite Tier

By Invitation

For athletes ready for world-class commercial opportunities. Full access plus direct TC agent review.

  • Everything in Pro Tier
  • Direct portfolio submission
  • TC agent review pipeline
  • Commercial Readiness Level tracking
  • A&A partnership consideration
Apply Now
Begin

Your career is data.
Make it work for you.

Join the digital ecosystem built to elevate the next generation of elite track and field athletes.

Join Free